LEARNING PROGRAMME
The Alliance provides an on demand learning programme and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours for the greater good.
FOOD
Learn about the challenges and opportunities in bringing about a sustainable food and drink sector.
FASHION
Fashion is part of the fabric of our culture. This makes it a great case study for all that needs to change. Learn the role communications can play in bringing about change.
ENERGY
Learn what it’ll take to have net-zero energy, and the culture and behaviour change you can bring about.
TECH & TELECOMS
Learn more about how the technology and telecommunications sectors have huge potential to help all parts of society to fight the climate emergency.
LEVEL 1 CURRICULUM
- How to #ChangeTheBrief | Rob McFaul, Purpose Disruptors co-founder (17:33)
- Mainstreaming Sustainable Living | Joanna Yarrow, M&C Saatchi Life Partner (68:14)
- How to measure the impact of a #ChangeTheBrief response | Ecoffectiveness with Caroline Davison, MD ELVIS & Ben Essen, CSO, Iris (31:20)
- Advertised Emissions. How to turn climate ambition into impact
- Avoiding Greenwashing | Johnny White, Client Earth (12:55)
- What is a #ChangeTheBrief response?
COMMUNITY
All members are given access to a pan industry, peer to peer online community platform hosted by Circle where they will be encouraged to share, support each other, discuss challenges and offer useful insights.
Whatever it is, the way you tell your story online can make all the difference.
DELIVER ON ACTION 5 OF AD NET ZERO
In 2020 the UK Advertising Association launched Ad Net Zero acknowledging the need for advertising as a sector to respond to the urgency and scale of the climate crisis. Ad Net Zero proposes action on 5 fronts: business operations; production; media choice; awards and events; and most importantly using advertising’s positive influence to promote more sustainable consumer choices and behaviours. #ChangeTheBrief Alliance provides the knowledge and insight that will enable agencies to deliver on action 5.
