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#ChangeTheBrief Alliance | Level 1
Orientation
Orientation | Read This First
WHY #ChangeTheBrief?
Introducing #ChangeTheBrief Alliance with Rob McFaul (4:34)
Facing Change, What Will We Choose? presented by Paddy Loughmann (20:43)
WHY #ChangeTheBrief | Further reading
HOW to #ChangeTheBrief
How to #ChangeTheBrief | Rob McFaul, Purpose Disruptors co-founder (17:33)
Mainstreaming Sustainable Living | Joanna Yarrow, M&C Saatchi Life Partner (68:14)
Avoiding Greenwashing | Johnny White, Client Earth (12:55)
What is a #ChangeTheBrief response?
LET'S #ChangeTheBrief
Introduction to LET'S #ChangeTheBrief
LET's #ChangeTheBrief on Measuring our Impact
The Missing Piece in measurement: Advertised Emissions (37:03)
How to turn climate ambition into impact: Serviced Emissions (25:08)
Notes from the Field – Turning Ambition into Action with OLIVER & M&C Saatchi (29:24)
How to measure the impact of a #ChangeTheBrief response | Ecoffectiveness with Caroline Davison, MD ELVIS & Ben Essen, CSO, Iris (31:20)
LET'S #ChangeTheBrief on Energy
About the expert | Morag Watson
Watch let's #ChangeTheBrief on Energy (40:41)
Energy | Further reading
LET'S #ChangeTheBrief on Fashion
About the expert | Rachel Arthur
Watch let's #ChangeTheBrief on Fashion (28:51)
Fashion | Further Reading
LET'S #ChangeTheBrief on Food
About the expert | Richard Profit
Watch let's #ChangeTheBrief on Food (39:31)
Food | Further reading
LET'S #ChangeTheBrief on Technology and Telecommunications
About the expert | Hannah Nascimento Garcia
Watch Let's #ChangetheBrief on Technology and Telecommunications (28:38)
Technology & Telecommunications | Further reading
Notes from the Field – Turning Ambition into Action with OLIVER & M&C Saatchi
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